10 tips for benefits enrollment

1. Create a campaign “Treat open enrollment communications like a full-scale marketing campaign: plan, inform, energize, and follow up.” Nancy Sansom, CMO, PlanSource 2. Tailor-made messaging “Use available data as you work with employers to build upcoming programs, leveraging employee behavior and filling gaps that may exist. Just as important, use the information to tailor messages

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10 tips for better benefits communication

1. Engage to protect “Providing education and engagement about both benefits and workplace initiatives increases the effectiveness of programs and contributes to keeping costs down for employers. The more engagement generated, the healthier and better protected the employees.” Steve Horvath, vice president, CoreSource and Dan Johnson, vice president, Trustmark Voluntary Benefit Solutions 2. Cut the jargon

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